Career management is traced from its beginning in the 1900s to twenty-first-century issues. Career coach students will gain a historical perspective of career management understand generational changes and how occupations evolved to keep pace with changing demographics. The course will cover how policy has shaped the career management industry today and what we can do to evolve the field. An extended discussion is devoted to understanding the functions of the career management professional as well as interpreting information related to career management theories, techniques, and models in order to contribute to the development of individual and group career goals. Techniques for analyzing the external environment, trends, and economic conditions will be discussed as they impact the career management field.

Topics Covered: Historical Perspective, Career Development Principles and Theories, Career Management Profession, Career Management Functions, External Environment


Without an effective system to understand how adults learn, how do you determine what strategies will be most effective? Students cover the different adult learning styles and factors influencing the learning process based on varying demographics. Fundamental competencies and skills will be taught so that students can become an effective career coach. An extended discussion will cover career differences among diverse populations related to gender, sexual orientation, race, ethnicity, economics, and physical and mental capacities, and how to select career coaching approaches, techniques, and resources applicable to specific populations. Students will explore personal biases, resistance, or misconceptions that may hinder their effectiveness with special population clients.

Topics Covered: Change Management, Adult Learning and Development, Decision Making, Coaching Process, Client Management, Technology, Clinical Issues, Diversity


The journey that teaches fledgling career managers how to lead clients from a point of career “vision” or a “state of indecision” to a point of realizing and implementing their goals starts here. The Career Development Model® outlines the activities that both the client and career coach will perform, as well as the tools they will use, as they proceed together through the career development process. Both parties will know where they are headed and what to expect.

Topics Covered: Process, Roles, Career Manager, Willing Client


How do we uncover what people really want in their career? What is the career manager’s role in this process? Students will learn the purpose and use of various assessments in the career coaching process to facilitate self-awareness and change. Instructors will teach you how to select and administer assessments to gain a holistic view of clients including attitude, interests, behavior, values, and personality traits in order to generate occupational choices that fit the client’s ideal profile. In-depth discussions will focus on understanding the decision-making processes and providing constructive feedback to foster the transition process.

Topics Covered: Intensive Exploration, Assessment Basics, Assessment Process, Assessment Application, Occupational Systems


Identifying, organizing, interpreting, and synthesizing information and resources to assist individuals during the process of researching occupational options, finding employment, and managing career growth. Identify sources of information and connect individuals with data and resources pertinent to occupational choice. Search for education, training, and employment resources that help individuals learn about various occupations, schooling, trends, compensation, and more. Explore the working conditions of various work roles (e.g., inside/outside, hazardous, health). Organize information that can be understood by different types of clients based on demographics, ethnicity, and educational abilities. Demonstrate effective information gathering strategies and tactics. Demonstrate how to organize and use various electronic and paper-based resources in the career management process.

Topics Covered: Informational Resources, Technology Resources, Library Organization, Research & Application, Facilitate Decisions


People are making career decisions every day. Often they don’t appear to be major decisions at the time, but the long-term impact of these decisions are huge. This section covers the necessity of creating a career road map and provides the techniques for analyzing competencies, deciding on learning outcomes, and strategizing to facilitate change. Career coach students learn how to define learning strategies in terms clients understand and connect it to real results. We review the process of updating and revising the road map over the life span to encourage lifelong learning and development. Students understand how to help clients manage their career using project management concepts. The budgeting process will be discussed so that clients understand how to invest in their future.

Topics Covered: Competency Basics, Competency Modeling, Facilitate Change, Road Map Design


If career managers followed the steps above, they now have collected a significant base of information and are ready to turn that data into a personal brand. Many techniques are taught to assist in defining and positioning clients, segmenting the market for job search plans, and assessing job specifications to design winning interview strategies. Students will learn how to position any client in a concise way, no matter how complex the client’s career history may seem. The instructor will teach students to create “wow-factor” résumés and cover letters, and design interview strategies that help clients land jobs. The use of social media and web 2.0 technologies will be discussed as a form of building brand awareness.

Topics Covered: Personal Marketing Basics, Promotional Communications, Interview Strategy & Design, Job Market and Company Segmentation


Launching a client into the market once they determine their career path is more than distributing a résumé. A successful career transition or job search launch is the culmination of many carefully planned steps by a focused, experienced career coach. Many clients fail to achieve their career goals because of personal issues, misunderstanding of roles and responsibilities between client and career manager, and a lack of a strategic approach to guide the process. Implementation teaches you how to plan and execute a successful career transition or job search grounded in measureable goals, proven launch strategies, client readiness, and task alignment. Students will learn how to use a repeatable process to shorten the time it takes for clients to achieve their goals, build the networking resources they need, and know what to expect at every point during the launch. The course will teach the six career launch strategies you need to maximize success. You will also learn how to measure the launch process with indicators that can identify potential problems so that you can respond before they escalate. We review techniques for building and using a network, negotiating compensation, and establishing a 90-day success plan upon achieving the transition.

Topics Covered: Networking Protocol, Goal Alignment, Compensation & Negotiation, Resilience Planning, Project Management


This section explores ethical tenets as well as ethical decision-making models in career management. Students are challenged to consider their personal work philosophy and understand how it applies to coaching situations.

Topics Covered: Policies & Laws, Key Performance Indicators, Corrective Measures, Advocacy